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In this post, I’ll discuss the next two elements of SWOT: Weaknesses and Opportunities.

Weaknesses

Next take a look at your company’s weaknesses. This is not only from your perspective, but also from your competitors’ perspective. Yes, it is sometimes tough to think about your weaknesses. But to clearly understand your competitive advantage, you must [...]

As every business owner knows, success in business means offering something more compelling, more enticing than the competition. This three-part article will help you measure your strengths against your competitors. I also offers strategies and recommended solutions to take advantage of opportunities in the marketplace.

SWOT

There is a basic formula for analyzing your competition: [...]